Author: Kristen Kearns

TITO’S VODKA FOR DOG PEOPLE

Posted on November 5, 2021 by - Case Study

How Do You Find Displaced Dogs Their Forever Homes?

Tito’s content marketing team collaborated with the ELEMENT team to tell three dog rescue stories for nonprofits they support that help displaced pets find homes filming in Louisiana, Illinois, and Texas.

ELEMENT sent three different directors and crews to chronicle challenging journeys of rescuing dogs from the South and bringing them North for adoption. The productions ranged from 3-5 days of filming and yielded MANY hours of footage. Our editors not only crafted three films but also built a content library for social and digital assets.

 

In addition to Tito’s organic web and social distribution, the films also premiered on Hulu and Discovery Go as branded films. We also produced short form teasers that were used for paid media.

Helped raise over $200,000. The social/influencer portion of the campaign resulted in 97% positive brand sentiment and over 20MM impressions.

SERVICES: Creative Development, Production, Editing

DELIVERABLES:

  • Three web films

  • Versions for Discovery Go & Hulu 

  • Versions for internal corporate meetings

  • Promotions and teasers for paid media

 “ELEMENT over-delivered in this project. The amount of care and attention to each of these stories was evident. They rolled up their sleeves and worked in the trenches with us, chasing trailers across the country and flying out of a hurricane zone to rescue pups. It was a bigger success than anyone had anticipated.”

– Josie Fox
Content Marketing Manager, Tito’s Handmade Vodka

BOSTON CELTICS

Posted on November 2, 2021 by - Case Study

How Do We Help The Legends Stay Legendary?

For over 15 seasons, ELEMENT has been a creative partner of the Boston Celtics, creating content and providing creative strategy for all their distribution channels. Our campaigns bring audiences inside the world of Celtics Basketball using story driven pieces that offer in-depth access and insight.

The key to our success working with the Celtics is our deft ability to be nimble and responsive to the players’ high demand schedule. Our crews can scale to meet any parameters of an individual production, so we accommodate the Celtics no matter the scope, dispatching a crew that delivers high quality content every time.

 

In addition to creating great work for the Celtics, it’s also been important to us to help support the Celtics internal production so they can continue to develop and thrive. This aspect best demonstrates the value of our partnership – whether we work for you or with you, we’re always working to make you better.

Every season our videos are rated the top VOD content

SERVICES: Content Strategy, Creative Development, Production, Post Production, Consulting and Support

DELIVERABLES:
Long-form broadcast documentaries                          
Short-form docs, spots and promos
Social media sizzles
Brand-integrated films (Dunkin’, Adidas, Arbella, SNHU, etc)

 “ELEMENT has been a reliable and creative partner for over 14 seasons, providing excellent work for the Boston Celtics and have been a great resource in helping us build our own internal capabilities.”

– Nicole Federico
SVP, Marketing and Content, THE Boston Celtics

THIS HOME RUNS ON DUNKIN’

Posted on November 1, 2021 by - Case Study

How Do You Find Displaced Dogs Their Forever Homes?

Tito’s content marketing team collaborated with the ELEMENT team to tell three dog rescue stories for nonprofits they support that help displaced pets find homes filming in Louisiana, Illinois, and Texas.

ELEMENT sent three different directors and crews to chronicle challenging journeys of rescuing dogs from the South and bringing them North for adoption. The productions ranged from 3-5 days of filming and yielded MANY hours of footage. Our editors not only crafted three films but also built a content library for social and digital assets.

 

In addition to Tito’s organic web and social distribution, the films also premiered on Hulu and Discovery Go as branded films. We also produced short form teasers that were used for paid media.

Helped raise over $200,000. The social/influencer portion of the campaign resulted in 97% positive brand sentiment and over 20MM impressions.

SERVICES: Creative Development, Production, Editing

DELIVERABLES:

  • Three web films

  • Versions for Discovery Go & Hulu 

  • Versions for internal corporate meetings

  • Promotions and teasers for paid media

 “I knew if anyone could figure out the solution to this conundrum, it would be ELEMENT. They have been partners to us throughout the years and they are people we can trust to have our backs and produce beautiful, effective content.”

– Scott Hainline
VP/Executive Producer, Hill Holliday