Sticking to a budget while delivering high-quality multi-platform content can be challenging.
Our recent work with DeVry University and Keller School of Management exemplifies how we met this challenge with innovative solutions, producing a range of content efficiently from a single studio space.
INNOVATIVE USE OF TECHNOLOGY
With only one day of production, the Chicago-based virtual studio provided us with diverse locations: a home, loft space, coffee shop, and multiple corporate offices. This tech forward approach allowed director Justin Liberman to capture quality content at scale. The result is a library of content that looks like it was produced in several different locations over a number of days.
CONTENT FOR THE ENTIRE FUNNEL
BROADCAST/OLV
TESTIMONIALS
DISPLAY & SOCIAL
REAL VOICES, REAL RESULTS
In tandem with the virtual stage sets, director, Joan Cassin captured a series of testimonials that delivered authentic stories from real students. Those interviews resulted in dozens of compelling marketing assets for both DeVry and Keller School of Management.
DELIVERABLES
- Broadcast spots for upper, mid and lower funnels for 2 brands: DeVry University and Keller School of Management
- Static assets for to use throughout the marketing cycle for both brands
- Display ads for Linkedin and Meta across various funnels
- Video library of student testimonials to leverage for future digital content
- Stills library
WRAPPING IT ALL UP
Centralizing production in one studio enabled us to efficiently rotate talent through various virtual locations and sets, minimizing disruption and ensuring a smooth workflow. This strategy provided a cost-effective solution while maintaining the integrity of the brand’s messaging across all media.
By aligning content creation, technology, and actual student talent, we delivered a wide range of marketing assets that met DeVry’s ambitious goals.
