Tag: behind the scenes

Capturing Humanity – Craig Orsini

Posted on September 9, 2024 by assistants@element.cc - Article

https://www.lbbonline.com/news/in-their-element-taking-up-residency-in-a-storied-setting-for-their-next-chapter

Women We Admire – Kristen Kearns

Posted on July 2, 2024 by assistants@element.cc - Article

Our very own Kristen Kearns was recognized by the AdClub as part of the 2024 “Women We Admire” award for her contributions to the industry.

We are very proud to have her as one of our fearless leaders who is always ready to take charge and help in every single department.

DeVry University

Posted on June 13, 2024 by assistants@element.cc - Case Study

Sticking to a budget while delivering high-quality multi-platform content can be challenging.

Our recent work with DeVry University and Keller School of Management exemplifies how we met this challenge with innovative solutions, producing a range of content efficiently from a single studio space.

INNOVATIVE USE OF TECHNOLOGY

With only one day of production, the Chicago-based virtual studio provided us with diverse locations: a home, loft space, coffee shop, and multiple corporate offices. This tech forward approach allowed director Justin Liberman to capture quality content at scale. The result is a library of content that looks like it was produced in several different locations over a number of days.

CONTENT FOR THE ENTIRE FUNNEL

BROADCAST/OLV

TESTIMONIALS

DISPLAY & SOCIAL

REAL VOICES, REAL RESULTS

In tandem with the virtual stage sets, director, Joan Cassin captured a series of testimonials that delivered authentic stories from real students. Those interviews resulted in dozens of compelling marketing assets for both DeVry and Keller School of Management.

DELIVERABLES

Broadcast spots for upper, mid and lower funnels for 2 brands: DeVry University and Keller School of Management
Static assets for to use throughout the marketing cycle for both brands
Display ads for Linkedin and Meta across various funnels
Video library of student testimonials to leverage for future digital content
Stills library

WRAPPING IT ALL UP

Centralizing production in one studio enabled us to efficiently rotate talent through various virtual locations and sets, minimizing disruption and ensuring a smooth workflow. This strategy provided a cost-effective solution while maintaining the integrity of the brand’s messaging across all media.

By aligning content creation, technology, and actual student talent, we delivered a wide range of marketing assets that met DeVry’s ambitious goals.