Author: assistants@element.cc

2024 Telly Awards

Posted on July 19, 2024 by - AWARDS

We won!

The 45th Annual Telly Awards were announced. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Adobe,BBC World Service, Netflix, Dow Jones, Complex Networks, Jennifer Garner, A&E Networks, Hearst Media, Nickelodeon, National Geographic Society, ESPN Films, RYOT, Partizan and Vimeo.

The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries globally from 6 continents and all 50 states, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. Congrats to all the teams who worked on these projects!

2024 Telly Awards

Gold – Hartford Healthcare “National Player” – Directed by Justin Liberman
Silver – Lenovo – Directed by Joan Cassin
Silver – Zenni w George Kittles – Directed by Justin Liberman
Bronze – Zoo New England “Zoo What Makes You Happy”

And the work we did for Pentucket Bank spots won 5 Telly Awards

The full list of the 45th Annual Telly Awards winners can be found at www.tellyawards.com/winners.

DeVry University

Posted on June 13, 2024 by - Case Study

Sticking to a budget while delivering high-quality multi-platform content can be challenging.

Our recent work with DeVry University and Keller School of Management exemplifies how we met this challenge with innovative solutions, producing a range of content efficiently from a single studio space.

INNOVATIVE USE OF TECHNOLOGY

With only one day of production, the Chicago-based virtual studio provided us with diverse locations: a home, loft space, coffee shop, and multiple corporate offices. This tech forward approach allowed director Justin Liberman to capture quality content at scale. The result is a library of content that looks like it was produced in several different locations over a number of days.

CONTENT FOR THE ENTIRE FUNNEL

BROADCAST/OLV

TESTIMONIALS

DISPLAY & SOCIAL

:30s, :15s, and :06s
15 Stories
9:16, 16:9, 1:1

REAL VOICES, REAL RESULTS

In tandem with the virtual stage sets, director, Joan Cassin captured a series of testimonials that delivered authentic stories from real students. Those interviews resulted in dozens of compelling marketing assets for both DeVry and Keller School of Management.

DELIVERABLES

  • Broadcast spots for upper, mid and lower funnels for 2 brands: DeVry University and Keller School of Management
  • Static assets for to use throughout the marketing cycle for both brands
  • Display ads for Linkedin and Meta across various funnels
  • Video library of student testimonials to leverage for future digital content
  • Stills library

WRAPPING IT ALL UP

Centralizing production in one studio enabled us to efficiently rotate talent through various virtual locations and sets, minimizing disruption and ensuring a smooth workflow. This strategy provided a cost-effective solution while maintaining the integrity of the brand’s messaging across all media.

By aligning content creation, technology, and actual student talent, we delivered a wide range of marketing assets that met DeVry’s ambitious goals.

2023 Telly Awards

Posted on May 25, 2023 by - AWARDS

We won!

This week the winners in the 44th Annual Telly Awards were announced. The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, production companies and including Adobe,BBC World Service, Netflix,Dow Jones, Complex Networks, Jennifer Garner, A&E Networks, Hearst Media, Nickelodeon, National Geographic Society, ESPN Films, RYOT, Partizan and Vimeo.

This was a record breaking year with nearly 13,000 entries from across the globe were entered. In addition, our very own, Kristen Kearns, was invited to be a judge.

2023 Telly Awards

Gold & Silver – Toyota “Tailgate
Silver – Simplisafe “Sleepless Nights”
Silver – NBC “Worthy of You”
Bronze – Workhuman “Recognition”

The full list of the 44th Annual Telly Awards winners can be found at www.tellyawards.com/winners.

The Power of Video Libraries: “Anyone With a Phone Can Save a Life”

Posted on April 30, 2023 by - Article

https://www.lbbonline.com/news/the-power-of-video-libraries-anyone-with-a-phone-can-save-a-life?utm_content=243810397&utm_medium=social&utm_source=linkedin&hss_channel=lcp-2814210